Made with
love & intention

In a world that goes fast, we go slow.

Dead Pretty is, in some ways, a response to a shift in fashion's attitude — away from the unrealistic and unsustainable. The notion of buying new outfits for every ‘do has long gone. We're here to create timeless classics that will take you from beach-to-bar, day after day.


Waste not:

Handmade to order

Any size & Colour

Just pick the size closest to you and we can make them smaller or larger if need be. You can also get disco knit the 5 colours we have.

Handmade here in Sydney

You're supporting the wage of a local artisan and the longest travelling your piece will do is from Sydney to your doorstep. 

Yours in just four weeks

Much like booking a holiday, the joy of new clothes is multiplied when you get to look forward to it. If you're international, allow 6 weeks.



Sourced from Japan, our luxe lurex jersey is made from Tencel™  — a sustainably manufactured fibre, with a lower environmental impact than cotton and other man-made fibres. 

Believe it or not, Tencel™ is derived from responsibly harvested wood pulp which is then turned into a natural yarn using a loop production process. This makes Tencel™ both biodegradable and compostable, ensuring it can one day fully return back to nature.

Not only is it environmentally sound, but it's luxuriously soft to touch and wear. Tencel™ fabric drapes effortlessly, presents a subtle shimmer, and not to mention is highly absorbent — making it the perfect material for Dead Pretty’s beach-to-bar designs.


We have said goodbye to leather accessories and welcomed the natural biodegradable vegan leather, Piñatex® by Anas Anam.

Piñatex® is an innovative, natural textile made from waste pineapple leaf fibre. These leaves are a by-product from existing pineapple harvest, so the raw material requires no additional environmental resources to produce. 

Dead Pretty’s debut Piñatex® accessory is the Pina Bag, designed and handmade right here in OZ. We’ll soon be expanding our Pina product line to include belts.

Keeping in local


We send both Australian and international orders using Sendle — a carbon-neutral, certified B Corp. Our mail bags are compostable and you won't see a scrap of plastic in our packaging.

The Land

Made by dead Pretty