love & intention
love & intention
Dead Pretty is, in some ways, a response to a shift in fashion's attitude — away from the unrealistic and unsustainable. The notion of buying new outfits for every ‘do has long gone. We're here to create timeless classics that will take you from beach-to-bar, day after day.
Our collection of non-seasonal women’s clothing is made from sustainable Tencel™ lurex jersey. In dreamy hues, with a subtle shimmer, our Studio 54 inspired pieces are designed to fit in with your everyday staples.
All of our unique garments are made to order in limited numbers out of our Sydney studio. Using only sustainably made Tencel™ knit fabric sourced from Japan, each piece is hand-cut by founders Trish and Michelle, then sewn in-house.
By only making to order and in limited runs, we avoid fabric wastage or excess clothing entering landfills. Our Non-Seasonal collection of disco-style mini dresses, hot pants, halter neck, and wrap tops are all timeless classics, made to last.
Handmade to order
Keeping in local
Dead Pretty’s Non-Seasonal collection is proudly designed and manufactured locally in Sydney, Australia.
A sense of community is imbued in the Dead Pretty brand. Any fabric scraps are used to make face masks, with proceeds going to local Women's Community Shelters in Redfern, Sydney.
We encourage and support local Australian creatives, stocking handmade products by artisans such as Degoey Planet, Suryo, Jean Riley and Jon Et Claude.
We send both Australian and international orders using Sendle — a carbon-neutral, certified B Corp. Our mail bags are compostable and you won't see a scrap of plastic in our packaging.
Our HQ is based in Bondi, on Gadigal country, where founders Trish and Michelle have both lived for over 15 years.
Surrounded by nature, indigenous history, and local rock carvings — the Australian coastal lifestyle is encapsulated in our aesthetic.
Dead Pretty acknowledges and pays respect to the Aboriginal and Torres Strait Islander Elders, past, present and future. We acknowledge their stories, traditions and living cultures, and commit to building a brighter future together.
Made by dead Pretty