I AM DEAD PRETTY.
Dead Pretty is a fashion concept dreamed up by Trish Fairbairn . A Bondi local with years of experience in the fashion world , it was a total no-brainer to build a bright virtual world for her Aussie brand. Dead Pretty encapsulates the relaxed, coastal lifestyle with a love of the 70s, 80s, 90s and 00s club scene, its icons, models and muses.
Disco inspired lurex tops, ruched hot pants and shimmering body hugging dresses, wake up the dormant fun part of you that hibernates all week — because getting dressed on the weekend (or mid-week, no judgments) should prompt internal monologues like PJ Harvey's "I enjoy looking like a tart and thinking like a politician."
When you slip into your very own luxuriously soft Dead Pretty pieces, you will notice how breathable and natural the fabric is on your skin (did we mention Tencel™ has hypoallergenic properties ?) - there are no nasty petro chemicals and the fabric sustainably made. .
Dead Pretty is, in some ways, a response to a shift in fashion's attitude — away from the unrealistic and unsustainable. The notion of buying new outfits for every ‘do has long gone. Handmade in Sydney , Trish creates timeless beach-to-bar classics that take you from lazy days in the sun to dancing after dark.
Disco inspired lurex tops, ruched hot pants and shimmering body hugging dresses, wake up the dormant fun part of you that hibernates all week — because getting dressed on the weekend (or mid-week, no judgments) should prompt internal monologues like PJ Harvey's "I enjoy looking like a tart and thinking like a politician."
When you slip into your very own luxuriously soft Dead Pretty pieces, you will notice how breathable and natural the fabric is on your skin (did we mention Tencel™ has hypoallergenic properties ?) - there are no nasty petro chemicals and the fabric sustainably made. .
Dead Pretty is, in some ways, a response to a shift in fashion's attitude — away from the unrealistic and unsustainable. The notion of buying new outfits for every ‘do has long gone. Handmade in Sydney , Trish creates timeless beach-to-bar classics that take you from lazy days in the sun to dancing after dark.
FOR THE LOVE OF DANCING,
TILL DEATH DO US PART.
The women that Dead Pretty manifests are ones from Trish's inspo cache — the strong, defiant and natural. Dream babes from 90s iD mags, think ultimate tomboy vs seductresses like Emma Balfour, defiant PJ Harvey and Chloe Sevigny. 70s and 80s club life icons Bianca Jagger, Blondie, Grace Jones and Cher. Of course Aussie’s own Elle Macpherson and Margot Robbie. And the women of the future who have no choice but to be fearless.
Que a collection that wraps up a wealth of references to bygone eras. Dead Pretty’s shimmering lurex styles are designed to pair perfectly with barefoot, trainers or heels. Grace Jones Studio 54 inspired batwing tops, chic cowl neck halters ala Michelle Pfieffer and bodycon gathered tube dresses and bandeaus from the 90’s and 00s.
To complete the look there's the feel good factor of knowing that your handmade disco piece was made in Sydney using sustainably sourced shimmering Tencel ™ knit jersey . Trish makes limited numbers - say goodbye to wastage.
Dead Pretty’s Non Seasonal collection salutes the deep love, fun and fearlessness of women and guarantees compliments every time.
